Retail Future of Stevens Square

Analyze existing retail and office market conditions along Nicollet Avenue in the Steven’s Square neighborhood. Provide recommendations for site redevelopment and absorption of additional retail types.

Client: Stevens Square Community Organization

Length: Jan 2008 – June 2008, 6 months

– Calculate trade area demographics, trends, projections, commuting patterns, traffic, income, household expenditures.
– Evaluate all sites and structures on the avenue including type of business, customer draw, and market position.
– Evaluate vacant store fronts for overturn potential, determine viable types of retail at each location
– Interview city officials and stakeholders on pending and future retail and office developments.
– Recommend re-branding and structuring into “gateway” district, focus redevelopment efforts on Village Center Mall as anchor, market area to appropriate retail types appropriate to existing resident incomes.

Retail Market Analysis excerpt